Local SEO is getting hotter by the minute! With fewer competitions, targeted market segments and better recognition from search engine crawlers, focusing on local SEO is indeed very rewarding.
If you are operating locally and you want to reach more customers, you can also use local SEO to your advantage. For small businesses, local SEO is much more affordable in the long run too.
Eager to get started? Here are a few things you can do right away.
Get Your Location Up!
One of the things you can do when you want to do local SEO for small businesses is to actually add location or local-related information to your pages. Adding local keywords – words that local users actually use instead of generic ones – and location information will get you started right away.
You can add the city you are based in to a Meta tag so that search engine crawlers can pick it up right away. It is also a good idea to display your address or complete contact information in the footer. These may seem like simple things to do, but they will help jumpstart your local SEO campaign almost immediately.
Business Pages and Directories
When a user searches for something local, up to 10 of the top-ranking results are actually registered businesses. Whether it is Google Business Page or Yelp, be sure to set up your business pages immediately.
If your business page is already set up, you can claim it in order to gain control. Complete the necessary information on the page and add representative photos and other materials to the page to make it more appealing. Also check if you appear on the right spot in the map; this will help users find you quickly.
Simplify Your URLs
This is a simple tip that a lot of site owners neglect to apply. In order for a site to perform well SEO-wise, it needs to have simple URLs that are easy to crawl. You can use any formula you like. Some prefer to add category slug before the actual page name. Others like year and date better.
Whichever formula you use, there are a few simple tips that you should follow:
- Keep the URLs short. Anything fewer than 2,048 characters is good
- Describe the main focus of your page. A good URL should allow users – and search engine crawlers – know what the page is about just by looking at it
- Use hyphens to separate words and be sure to remove stop words from the URLs to keep them short
Local Domain Name & Hosting
Speaking of URLs, it is also a good idea to consider using your own country-specific TLD. A business based in the UK will enjoy a nice boost in local SEO performance by opting for a .co.uk domain name and hosting the site within the UK. Not only will your site rank higher in search results, your users will also be able to access your site quickly thanks to the close proximity of the server.