Google Analytics is the widely popular web analytics service used by millions of webmasters. By keeping this in mind, Google has been adding many features in its Analytics service for last 10 years.
Now, again Google is enhancing Google Analytics by adding some great features that will make it more simple, useful and interesting to the users, while there’s no change in its key functionality.
According to their official blog post, following are the major improvements that Google Analytics users will begin to notice over next few weeks.
The brand-new navigation with Google’s Material Design
The Google Analytics will very soon be coming with the simplified brand-new navigation that uses Google’s material design standards.
The Admin is now pinned to the bottom of the navigation by removing the “Home Customization Reporting Admin” subheader bar from the header.
Not only this, the left navigation is resizeable that can be collapsed to make use of more space in the canvas.
Start from where you left last time
Google Analytics is coming with the streamlined login flow. It means whenever you login to Google Analytics, it will automatically take you to your last Google Analytics View that you were looking at the last time you logged in.
All customization elements in one place
The customization section in Google Analytics is also being modified during these improvements. As you would remember previously the customization items were spread out such as Dashboards & Shortcuts in the left-nav, Custom Tables, Custom Reports, etc. in the Customization tab and Custom Alerts in a tab in Intelligence Events.
But, now you’ll get all the customization elements at one place i.e, in a “Customization” left-nav element. This improvement also plays vital role for making Google Analytics Web interface more simpler than before.
Now set default date range according to you
You can now change the default date range that load with the Google Analytics reports when you login. This can be changed in your Google Analytics user settings.
Setting it to shorter times (like 7 days) has several benefits. For example, many campaign changes, website experiments, etc. will have impacts hidden in a 30-day view but immediately visible on a shorter timeline.
Google Analytics View switching further simplified
The old “Home” account/property/view picker page has been replaced by the new picker in the header, which allows you to switch views from any page in the product.
If you’re an Analytics 360 user, you may need to switch organizations to see the set of accounts you are trying to get to.
In-page analytics & few other pages removed
The In-Page Analytics report has been removed from Google Analytics web UI. But, you can still access in-page analytics with the official Chrome Extension.
Not only this, but there are some other pages also being shifted or removed to make the desktop UI better and simpler than before, such as Automatic Intelligence Events have been removed from Google Analytics and Custom alerts have moved to the new Customization section.
These are the some main improvements that will be rolling out in Google Analytics desktop interface in next few weeks. With such these changes Google aims to improve your experience of using Google Analytics.