Whether you’re the CEO of a multinational corporation, or a small scale business owner, using digital influencers to boost and promote your ideas can have tremendous benefits. Especially with the rise of social media, influencers have integrated themselves into almost every working business plan and that brings unprecedented value and authenticity to the product as well as the business itself.
Influencer marketing involves reaching out to specific individuals who have a vast social following and they use that social influence to invite others to use your product. It is a relationship that is very helpful for brands to boost sales and get publicity by increasing brand authenticity.
Here are top three ways influencers can help boost your standings and increase awareness about your product or service:
Influencers can greatly increase and reinvigorate your brand’s credibility. People will feel more obliged to use a product that has been publicly used by a renowned personality and endorsed by them.
This is because these influencers have been in the industry for years and have carved a niche with their hard work. While some of them may have started to sell their own products – such as HudaBeauty now having her own line of cosmetics – some of them may not be competiton to you and might be willing to aid your business.
2. Brand Awareness
It is quite possible that the type of audience your product is aimed at does not even know that your brand exists, solely because of poor marketing strategies. But why waste so much money when using influencers is a foolproof way of creating full brand awareness among your target audiences?
Many brands focus on influencers mainly because of the awareness and the exposure they enjoy. Influencers have a very wide and diversified audience who are always looking for ways to show support for them.
Awareness can only be created through trusted and reliable sources, so using an influencer to build product knowledge on your brand is always a great idea.
3. Quicker Results
Imagine launching a new online marketing firm. How long will it take you to accumulate likes and fans on social media platforms? It will be a while before people tend to know of your existence. But all this can be done with the help of social media influencers with just one post.
An online marketing guru can mention your Chicago SEO Services in one of his articles or post to let people know you’re doing business in Chicago. So, if the guru has one million followers, you will be reaching all of them and many more with the help of likes and shares, able to get eyeballs within a day.
Why Hiring Influencers
One commonly asked question is why one should consider influencers when there are celebrities. The answer is that online influencers are different from celebs. The truth is that they are known only on the web, and not beyond that. This is why they are much easily accessible and also much more affordable.
Plus, social media influencers usually stick to one thing. For example, a makeup artist can only influence those interested in fashion and beauty because that’s her niche. However, a celebrity, say Kim Kardashian, has a much larger fan following, but exactly how many of these people would be interested in your product – say if you are promoting real estate?
How to Pick Influencers
The most important thing is to make sure you pick one within your niche. For example, if you want to promote health related products you should pick a known fitness trainer. Also, geographical limitations should be considered. If you want to target American customers, then pick an influencer who has reach in the US.
Lastly, you will have to make an offer. It’s as simple as finding a brand ambassador. The influencer would need something in return. At times samples of your products will do, and at times negotiations will be much tougher. Make the right call and you will have all the reasons to rejoice.