You understand that Twitter can help to increase your revenue, but are you truly using it to its full potential? The fact is that most small businesses are not.
Tweeting on Twitter isn’t enough! Without just tweeting and wasting time on Twitter, you should concentrate on how you can increase the engagement with your Twitter followers.
So, in order to ensure you are leveraging Twitter to its full extent, use the following points that will maximize the amount of traffic and sales that are delivered through Twitter.
#1: Make the Most of Your Profile Images
Only three images can be added to Twitter, therefore you need to make the most of these photos. The three areas where you can add a picture include the header, profile and background.
If the profile you have on Twitter is personal, you should use a picture of yourself as the image. The background and header can be used to represent your company.
For the two pictures that represent your company it is suggested that you use the logo of your business and leveraging social proof. This can include showcasing the companies that you are actively working with or some of your business accomplishments.
#2: Cross Promotion of Different Twitter Accounts
If you have more than one Twitter account you should use them to cross promote. This is not limited to linking your company to the website field, but also cross promoting with the accounts in your bio.
You can also cross promote by using videos and pictures. For example, some of the media images and videos you post can be strictly about your business, however you should ensure they are not too promotional, but that you showcase your company tastefully in the picture.
#3: Help Others For More Better Engagement
Twitter does not only have to be for sharing the things you do during the day or where you are eating dinner. It is a social network, a community; therefore you should treat it as such. You should participate in this community by helping others.
How, you may ask? You can search for tweets that are related to your industry or niche and then answer the questions that users have. When you help others, you are creating goodwill for you personally, as well as your brand.
#4: Build a Wide Network of Followers on Twitter
Most networking that is done on Twitter is simply the act of following others who have similar topics. Well, link building is also a quite good option to build network (you can check Charles Floate’s link building guide).
You can add your location to Twitter profile and then network offline by simply interacting with others who are on Twitter in your local area.
If you love dogs, and have built a business about caring for dogs, you can connect with others in your local area and meet them to talk about the niche. You never know what kind of professional relationship can develop.