You’ve set up an online store, and your site isn’t getting the number of sales you hoped to reach. You’re now searching around for some ways to help boost your online sales.
In this article, I’ll give you eleven ways to help you do just that.
Let’s get started.
1. Flash Sales
One of the fastest ways to boost sales is by making flash sales. They work basically by playing with the sense of urgency where visitors can see the stock availability going down quickly.
They’re also usually coupled with a discounted price which lasts only a few hours. Businesses will tend to promote their flash sales through social media to increase traffic and engagement.
There will also be a timer counting down when the flash sale will be over, resulting in a spike in traffic and sales.
2. Discount Coupons
Utilizing coupons is a great way to spread awareness about your WooCommerce store, especially when you’re just starting. It’s especially great because you can create your coupons by providing discounts and promotions.
You can use your past promotion results to create new discount coupons or even see what your competitors are doing and try to offer something better than them while still gaining profit.
Because you’re in charge of distributing the coupons yourself, you can target specific customers you think will benefit from the coupon.
You’ll need to choose the right promotion channels to get the word out about your discount coupons, but once the news is shared, you can leave it to your customers to spread the word.
3. Use a Website Heatmap
While a focus test that would give you information about what customers see first can cost a fortune, an AI website heatmap can do the same, for free. It is a tool that helps you visualize data to understand how your pages are performing.
It often utilizes a warm-to-cold color scheme to illustrate your page’s performance. The warmest color will indicate the highest visitor engagement and the coldest with the least visitor engagement.
The tool can accurately predict how your visitors will navigate and view your page, including which sections they will see first. Thus, you can arrange your site’s promotional elements accordingly to maximize the conversion rate.
4. Personalize the Experience
Customers want to have a personalized experience when they visit your WooCommerce store. They want to have a tailored experience where their needs and desires are fulfilled.
You can do this in various ways. One of them is by making sure that your homepage has a story that connects with your potential customers. Ensuring convenience also contributes to this experience, especially when they can easily find what they are looking for with just a few clicks.
A personalized experience should be offered before and after the purchase. Providing simple changes like addressing your customers by their name instead of a general greeting in your email newsletter works too.
5. Offer Free Shipping
This is a classic technique, yet it’s still used to this day due to its proven benefit. Not having to pay extra for shipping is a great way to convince your customers to continue purchasing, especially if the shipping fee is quite expensive.
But you wouldn’t want to provide free shipping for all of your products as this might result in you losing money.
An excellent way to utilize this technique is by giving free shipping for every first order made or offering a free shipping coupon for a referred customer. This encourages your customers to browse through your store and can attract more customers to your store.
6. Offer Bundles and Packages
People love buying products when they get a sense of value for money. Offering bundles and packages is the answer to this.
Creating bundles and packages decreases your buyer’s effort and research. You end up shortening their purchase journey because you provide a bundle or package where the products inside compliment each other.
For example, a body wash bundled with shampoo, face wash, and conditioner brings excellent value to your customers even though it doesn’t necessarily provide a more affordable option. However, customers might still purchase it due to the sense of getting more value.
7. Cross-Sell and Upsell
A great way to increase sales is to provide customers with complementary products as well as better-valued products. That’s where cross-selling and upselling come in.
Cross-selling is selling something related to the product that the customer is about to buy. Usually, it would be a product that the customer wouldn’t normally consider buying.
For example, if a customer bought shoes, you can offer them a shoe rack or a shoe cleaner.
Upselling is when you sell a more premium version of the product that the customer is about to buy. This is usually done to try and increase the customer’s sense of value for money. For example, if a customer is deciding to purchase a gas-powered stove, you can upsell by offering them to buy the electric stove instead.
8. Utilize Commercial Holidays
Commercial holidays are sales events that usually take place multiple times during the year. Events like Cyber Monday, Black Friday, Valentine’s day, and Single’s day are considered commercial holidays.
Stores would usually provide exclusive discounts, promotions, and creative campaigns to get people to purchase their products during those “holidays.”
If done effectively, you can garner quite a significant amount of revenue. Take a look at these great ads.
9. Offer Membership Benefits
Another way to increase sales is by encouraging your customers to sign up for your membership. This works because customers will pay a monthly or annual membership fee in exchange for receiving exclusive offers, discounts, and benefits that only a member would receive.
To entice them to sign up, you can try offering additional discounts. For example, non-members get a 10% discount while members will get a 20% discount. Or you can also give them the promotional newsletters first before they are handed out to your email list.
10. Send Abandoned Cart Reminders
Many potential customers tend to leave your site right before checkout and after they’ve placed their order in the cart. This could be due to various reasons like not having the money yet or just saving it for later.
To convince them to purchase the products, you can try sending them abandoned cart reminders through email. Use a formal and positive tone. You can even throw out a coupon or two to further convince them to purchase.
11. Keep Your Clients Informed via Newsletters
As we mentioned before, customers love getting a personalized experience, and it should extend even after they’ve bought your products.
One of the effective after-sales services is by providing newsletters. It’s a great way to convince your readers to purchase your products, especially if customized according to the reader’s preferences.
Now you know the eleven tricks to help boost your WooCommerce sales. All that’s left to do is implement these methods in your online store. Remember always to try to provide a personalized experience for your customers.