As you grow your business, you will see a growing demand for content. You need to have each piece of a content approved by your clients. A content approval workflow can help to streamline the process to make it easier. Simply put by Contentful, “there needs to be a way to make sure that only approved content gets published.”
What is the Content Approval Workflow?
Perhaps you wonder to yourself what content approval workflow is. This process looks at the conceptualization of it all and what happens at publication. You have distinct stages when it comes to content creation, and this will specify each person responsible for it at different stages. It makes everything more transparent.
The stages differ from one organization over to the next, but each one gets designed with the purpose of meeting the workflow needs of the business. One company might even spend several days or weeks pitching their content to press release companies as part of their content approval workflow.
One of the important steps in the process comes from setting a hard deadline because this ensures that you get tasks done. Not only does it impart a sense of urgency, but you can prioritize the content based on the context of the work. Not only that, but this ensures that you can communicate with teammates and get them moving as well. You could be the most deadline-oriented person, but if you have a teammate who procrastinates, this can be one of the ways to keep them on schedule.
Reviewers will usually prioritize your project within the context of their own work. You want to communicate with people when the review is needed because this helps things to move along faster.
2. Number of Approvers
As much as possible, you want to keep a limited number of approvers for the project because this can give you the most valuable feedback. You might make a request for feedback from the individuals who can truly give you valuable feedback on the project.
For example, you might have it sent over to the sales director. They can look at your marketing brochure with an eye for sales, which ensures that you receive some of the most valuable feedback on the project and whether it would work.
3. Set Designated Feedback Requirements
You want to set specific feedback requirements because of how this can guide the feedback toward one angle or another. That can be highly valuable in some cases because it can give you feedback that you specifically need to improve.
For example, let’s say that you have a marketing brochure, and you want to identify feedback specifically on the overall sales pitch. Does it draw attention? Will people want to buy your products after they have seen the brochure? That is how you might drum up specific feedback from people to ensure that it remains valuable to the project. You might still leave room for extra comments to learn more.
Establish a process that works for you. It doesn’t matter how you plan the content or anything else. What matters most is that you can get valuable feedback that improves your content creation.