Video making has become a popular craze, and in recent times, there are a lot of vloggers on YouTube. People are using visual arts to put their message out there. If you have already uploaded your content online and you aren’t getting as many views and subscribers as you would like, you may need to evaluate the reason why. One of the reasons why you are not getting subscribers could have something to do with the fact that your video does not have subtitles.
Subtitles are important for the videos that you record. You will notice movies and series on TV have subtitles as well. The subtitles could just be the missing puzzle that you are looking for in order to grow your viewership. Here are the reasons why you would need subtitles in your Video.
1. Not everyone is able to hear the message in your video
A significant percentage of the world’s population is deaf and hence they cannot be able to hear what you are saying. Adding online subtitles to your video will increase viewers to your blog or vlog since you are being inclusive and accommodating to a variety of people.
It is important to note that Facebook plays videos on mute and not everyone knows how to turn up the volume. If you are using Facebook to share your video, you may want to consider adding subtitles so your message can reach a good number of people.
2. Subtitles will help people understand better what it is you are saying
A lot of people actually prefer watching videos which have subtitles in them. While the viewer is watching there may be interruptions that might occur which may end up making the sound in the video inaudible.
When you add subtitles your viewers will still be able to comprehend what it is you are saying even when there are interruptions.
3. Your language is not familiar to everyone
If you are only targeting an audience that is only around your region, then it will not be much of a big deal. However, if you want to reach people far and wide, there is a high chance that your video will be shared with different viewers all around the world.
If they watch your video for the first time and they are not able to hear what you are saying chances are they will not be interested to know more about you. Even if you are speaking in a language that is your own, it would be better to use a language that is popularly known worldwide in your subtitles so people everywhere can understand what you are saying.
4. Help your child to be more literate
Watching videos that have online subtitles in them will do a lot of good for your child. They will learn not only how to pronounce certain words, but also how to write them. This will also improve their reading skills and their pronunciation. After some time you should notice their increased recognition for certain words when they see them again after watching a video with subtitles. This goes ahead to make them fluent in their speech.
5. Subtitles will make the videos accessible to a variety of devices
People are able to watch your videos on different platforms. Nowadays people are using different devices to access the internet, that is; tablets, smartphones, laptops and so on.
If you add subtitles to your video, a lot of people can now watch your video from their office without disturbing other people since they can mute the voice.
6. Subtitles will help increase your visibility on the internet
Search engines like Google will be unable to detect videos and rank them on the internet, but the subtitles that you use in your videos can be used to make them traceable, which will in effect result in your increased visibility. The text that you use in your video will allow you to be traceable and it might end up attracting traffic your way.
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Subtitles are important in your video; the above key factors should help you to decide whether to start adding subtitles to your next video or not.