In this digital age, more and more small business owners are going online to expand their reach and grow their businesses. One of the most popular ways to build a website is by using WordPress.
WordPress is a content management system (CMS) that enables you to create a website or blog from scratch or to improve an existing site. It’s estimated that around 35% of all websites are powered by WordPress.
So, without further ado, let’s explore some of the benefits of using WordPress for small business sites.
The Benefits of WordPress for Small Businesses
There are many reasons why WordPress is such a popular platform for small businesses. Here are just a few of the benefits:
1. It’s free and open-source
One of the main reasons WordPress is so popular is because it’s free. And not only is it free to use, but it’s also open source. This means that anyone can contribute to its development and there are no licensing fees.
2. It’s easy to use and learn
Another big advantage of WordPress is that it’s very easy to use, even for beginners. The interface is intuitive and user-friendly, and there’s a ton of documentation and support available.
If you do run into any problems or need help with something, there’s a large community of WordPress users, developers, and designers who can lend a hand.
3. It’s versatile and highly customizable
One of the great things about WordPress is that it can be used for a wide range of websites and applications. Whether you want to create a simple blog or a complex eCommerce site, WordPress has the functionality you need.
And if you can’t find a plugin or theme that meets your specific needs, then you can always create one yourself (or hire someone to do it for you).
4. It has a large community of users, developers, and designers
As we mentioned before, WordPress has a large and active community of users, developers, and designers. This is one of the main reasons why WordPress is always improving and expanding.
If you need help with something or want to contribute to the development of WordPress, there’s a good chance you’ll find what you’re looking for in the community.
5. It’s SEO friendly
WordPress is designed with search engine optimization (SEO) in mind. This means that it’s easy to set up your WordPress site in a way that will be favorable to search engines like Google, Bing, and Yahoo.
And there are also plenty of plugins and themes available that can further improve your site’s SEO.
6. It’s secure
WordPress is a secure platform. However, like any other software, it’s important to keep your WordPress site up to date with the latest security patches and updates.
There are also a number of security plugins available that can further secure your WordPress site.
7. It can be used for a wide range of websites
As we mentioned before, WordPress is a versatile platform that can be used for a wide variety of websites and applications. Whether you want to create a simple blog or a complex eCommerce site, WordPress has the functionality you need.
Hiring a WordPress Designer
If you need help designing or developing your WordPress site, then you can hire a freelancer on Fiverr or Upwork.
When posting your job, be sure to include as much detail as possible so that potential candidates know what you’re looking for.
And if you’re not sure where to start, then you can always take a look at some of the job postings for inspiration.
What to Expect When Working With a WordPress Designer
When working with a WordPress designer, you can expect them to help you with things like choosing the right theme, designing custom graphics, and adding functionality to your site.
They will also be able to help you with things like setting up your hosting, installing WordPress, and configuring your domain.
And if you’re not sure what you need, then a WordPress designer can also help you assess your requirements and come up with a plan.
Conclusion
WordPress is a godsend for small businesses. It’s easy to use, highly customizable, and has a large community of users, developers, and designers. Plus, it’s free to use and is SEO-friendly. And if you need help designing or developing your WordPress site, then you can always hire a freelancer.
