Today, the number of people who are developing mobile apps has increased tremendously. Probably, if you are part of this huge international community of developers, you must be having the basics of uploading the app into the App Store. Knowing how to do your ASO (App Store Optimization) is not enough to make your app rank well on Google. So, here’re some best SEO tips to help Google like your iOS and Android apps.
Penguin recovery services also give some tips on link building on their website and SEO tips to help Google like iOS and Android apps.
Well, following are some common SEO tips that every app developer must apply to rank their Android and iOS apps in Google.
Tip #1: Choose App Name Carefully
Before you give your app a name, do a lot of research. Find a great name for your app. The name of your app should be able to catch the attention of your targets and keep them seeking more about the app.
It should be optimized. The name of the app should be attractive and informative to the users. The way you name your app will make Google love it.
Tip #2: Link Prominently
Do not bury your main links. Make sure your top pages, especially the home page and the other category pages, are pointed out. You have to consider your app important for Google to do the same to your app.
In case you own many android apps, you can use a landing page to promote them all. Link all your pages well from your most important pages. This maximizes the link equity flow to apps.
Tip #3: Use Smart Link Text
The links you use in your app should be very specific. Google prefers relevant anchor text rather than use of general links. Try using apps names instead of words like “click here”. Let your links send a strong signal to Google. Use of names on links will also attract the users to your other app pages.
Tip #4: Make it Visible
You should ensure that the captive audience that accesses your site has an easy time while downloading your app. You should also offer a link at the top of the app for the audience to appropriately download the right app. The links should also be visible by Google’s new Smartphone Googlebot.
Tip #5: Make it Easy to Access Your App
Ensure that your app has a QR code. This is an emerging signal for the rankings of mobile search. QR codes make it easier for the users to access the app.
They also count in search ranking and act as a big marketing tool. The QR codes enable the desktop users to access the app easily.
Tip #6: Recruit the Press
Let people know about your app by investing in press releases. This will be an easy way of advertising your app. These releases will outlet their post with links intact. These links will form an instant back link network and also use a great anchor text that will point at your new app. This will increase the awareness of your app to the users.
Tip #7: Share on Social Media
Your social profiles are powerful ranking opportunities. Brand pages on social profiles like Facebook, Google plus and LinkedIn. Give your app an added boost.
Though some social profiles do not let you create an anchor text with your link, you can use branded redirect links. These can be used to track crawling between social sites and the apps.
Getting Google to love your iOS and Android app could not be easier. This article has outlined and explained the tips you should consider while uploading you app into the Google Play and iTunes App Store in order to get it to rank higher in Google search results.
Developing a strategy and working towards the goal means Google will have to love your app, it’s the only chance. Once Google loves and ranks your app well, your user will definitely love the app too.