Video is the format that dominates the arena in the big network. According to Hootsuite, 90% of Internet users say they watch online videos at least once a day. Today it is essential for people in an active professional period to know and master the forms of promotion through social networks.
Suppose you want to generate an impact on your target audience. In that case, the idea is that you start providing quality content through videos, telling stories, and having them narrated by the people themselves is one of the biggest hooks of attraction.
But, if you start recording videos with your mobile or some other camera, you may need to do some editing work to optimize the impact on social networks. Below, you will find the best applications and websites with which you can edit videos to generate the impact you want on your social networks.
1. Clipchamp
It is an extraordinary editor that works on the web and with which you can create attractive videos for your social networks without complications because its environment is very intuitive. It has a good range of templates that you can edit to create promotions, with a sequence that will serve as a guide if you suddenly can’t figure out how to start.
It allows making recordings through the webcam or by capturing the desktop and other editing actions such as cutting, rotating, converting, among others. It has transition effects and fonts and colors that you can use on your video to capture the attention of your audience. To use the tool, you must register or use a Google, Facebook, or Dropbox account.
With its free version, you will be able to create as many videos as you want, without a watermark, but at a resolution of 480p. Their more advanced plans are paid. However, for a professional job in social networks, the free version may be more than enough.
2. FlexClip
Editing your videos with this web tool is very easy, as it has an intuitive work environment that will allow you to get your publications out as soon as possible. It has a good base of templates for promotional videos on business and lifestyle topics, which will help you get inspired or earn a few points of engagement just by letting yourself be guided.
Its library offers a wide range of high-resolution photos, videos, and free music to make it easy to edit your videos with a professional finish. It allows you to export videos with quality 480, 720, and up to 1080p for your favorite social networks.
FlexClip is a free online editor that you can access by simply registering or logging in with your Google or Facebook account.
3. OpenShot
It is a powerful open-source editor, created to work on the desktop and supported by operating systems such as Windows, Linux, and Mac. It has a range of effects such as speeding up and slowing down, color inversion, fading, bouncing, and more, with which you will be able to capture the attention of your target audience.
It is translated into more than 70 languages, which will help you work in a single environment in having work teams from different parts of the world. It has more than 400 transition options and 40 title templates to make it easy for you to create unique videos for your followers.
This editing software is free and the exported videos do not contain watermarks. It is an ideal tool for those who like robust options with high-quality finishes.
4. Movie Maker Online
Movie Maker Online is a simple option found online, ideal for those who do not want to waste time on complex installations. One particularity is that it does not need you to register to use it since it allows you to opt for anonymous access. It has some effects and animations and a free music and image search engine to complement your video to make it more enjoyable.
You can work with resolutions from 144p to HD, with custom options for Instagram and TikTok, depending on the type of publication you want to create. The work environment is not very similar to traditional editors. However, it has a good help base that you can access through the links at the bottom of the page.
It is a platform where you can edit your videos completely free and without generating watermarks.
5. InShot
InShot is a nice and very popular application available for smartphones based on iOS and Android operating systems. It is very practical since you only download the application on your mobile, create the video, and then edit it in a simple environment.
It has some effects, stickers, sounds, and music to add to your videos to make them more attractive and fun. Generate quality videos that you can use on any of the social networks of your choice, including YouTube.
Video editing is free, but videos do have a watermark that you can easily remove. However, some stickers, access to music, and other resources may require payment.
6. VLLO
If what you are looking for is to generate a somewhat fresher, funnier, and more relaxed image, VLLO can help you in this mission. It is a very easy-to-use application, available for both iOS and Android devices and that offers quick editing so you can publish your videos as soon as possible.
It has effects and filters that will give a touch of sympathy to your publications. It also has a good base of music, sound effects, stickers, and fonts, with which you can complement the environment and provide other communication elements.
You can download the application from the store of your mobile operating system completely free, with which you will have some important functions without watermarks.
7. Kizoa
With this tool, you can easily edit your videos online, from scratch, or through the hundreds of customizable templates it offers. You can incorporate text, music, and transitions to your publications with download possibilities in various resolutions that include the 4K format. Create videos with square formats or with vertical or horizontal orientation, which you can share on your favorite social networks or through email with a simple click.
It is available in at least ten languages and includes templates for regular posts and traditional social media advertising. It offers you a wide variety of high-resolution, royalty-free photos, which you can use in your videos to provide a complete communication framework.
Kizoa is an application that has a free limited version that will allow you to create videos of up to 1 minute with 720p resolution but with a watermark. Your paid licenses are one-time and lifetime.
To Sum Up
There is a wide range of tools in video editing for social networks and you cannot be left behind, especially since this is the content format most consumed by users of the large network.
Some are cloud-based, others for desktop, and others for use on mobile devices, but they will undoubtedly provide you with important effects, transitions, and attributes to stand out from the mass of publications that address your target audience. But the most important thing is that you can create eye-catching and professional videos in a very short time and with a lot of ease due to its intuitive environments.
