Google is always concerned about improving user experience and consistently makes new updates in different products, services and search algorithms in order to serve better.
So, keeping the user safety and experience in mind, Google in a recent blog post stated to block all the ads on sites that serve harmful ad experience with its next Chrome update i.e., Chrome 71.
All the sites that serve abusive and harmful ads to intentionally mislead or trick users to take action should now fix these abusive ad experiences or simply remove them entirely from their site.
When Will The Chrome 71 Start Rolling Out?
The exact date of rolling out the new Chrome 71 is not now specified by Google but the product manager of Chrome wrote in the recent blog post that “Chrome 71 will start blocking all ads on sites with persistent abusive experiences from December this year”.
What Kind of Abusive Ads Are Being Blocked?
This is not the very first time for Google to make such update to improve user experience. Last year, Google launched a set of user protections against abusive ad experiences such as blocked pop-ups, new window requests from sites with certain abusive experiences like redirecting pages.
Not only this, few months back with Chrome 68, Google started notifying its users a Not Secure level to sites without HTTPS connection so that they can be safe enough on the web.
This time with Chrome 71, Google is going to introduce further protections to block nearly all kind of abusive ad experiences. These two are the main abusive ads that will be blocked in Chrome 71:
- The ads that trick users into clicking on them by pretending to be system warnings. For example, you click on a play button but it starts downloading unwanted file.
- The close buttons that don’t actually close the ad. For example, you click the close button on the ad but it starts opening unwanted pop-up windows.
Most of these abusive ad experiences are used by scammers and hackers to steal personal information with phishing techniques. So, this will be very appreciable update of Chrome by Google for its loving users and a lesson to those webmasters who serve harmful ads on their websites.
How to Know If Your Site Has Any Abusive Ad Experiences?
Being a webmaster if you’re not sure if your site is serving abusive ad experiences, it’s time to start monitoring it. You can use the Abusive Experiences Report in Google Search Console to see if your site any of these abusive ad experiences that need to be corrected or removed.
You’re still very lucky as Google is giving you time to fix or remove such abusive ads from your site within 30 days after flagged by the report.
Final Instructions To Stay Safe
Finally, I would suggest every webmaster to place the safe advertisements on their websites otherwise there’s a big chance of getting blocked by Google in the upcoming Chrome versions.
In case you’re not sure if your site is serving harmful or abusive ads that misleading your visitors, you should immediately check through the Abusive Experiences Report in your Google Search Console account to know that you’re flagged by Google for abusive ads on your site so that you can fix and remove them before Chrome 71 completely removes the ads.
And on the other hand, this is a very happy moment for every visitor of Chrome as Google is going to provide an additional layer of security to users. With Chrome 71, everything will still be in your control, means you can anytime enable or disable abusive sites filtering in your Chrome settings.
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