It’s what everyone dreams of: Making money out of something you love to do. So why aren’t you doing it yet?
My artistic talent was buried away until I discovered online creative platforms. Everything I needed to sell my wares I could find in one place. And when I got to know the market I started my own website and eCommerce business.
And there’s no reason why you can’t do the same. Here’s what the internet means for hobbyists:
Your Audience is Huge
Let’s be honest. You couldn’t get rich from providing a paper writing service a few decades ago. Only a limited number of people in your home town needed essays or presentations. But now writers can provide papers for students or magazines on the other side of the globe.
And the same can happen in many different fields. Quality products and a steady clientele led to me quitting my day job and following my dream.
Will you try?
Marketing Made Easy
One of the biggest reasons people don’t follow their dreams is because of the financial risk. You probably don’t have the capital to launch a marketing campaign for a new product.
But on the internet it’s:
- Free or available at low cost
Your best option is social media. Did you know most people with access to the internet spend over two hours on social media platforms every day?
And here’s the other benefit.
Why do you think people become regular clients? It’s not always because of a great product. Customers want to trust business owners and service providers. Social media enables interaction—interaction builds relationships and trust—this trust makes consumers loyal.
Building a relationship is challenging in land based stores. Once people leave you may never see them again. But via the internet you have 24/7 access to your audience.
Do you still have excuses for not starting your business?
Easy Payment Options
If you’re anything like me the logistical challenges of running a business or owning a store are enough to scare you away. But online it’s super easy.
Make it easy for your clients to pay with handy tools such as Paypal. If you’re creating a website, simply use the payment plugins a smart software developer already prepared for you.
All the tools are online. Harness their power and get started.
There’s No Better Shopfront
And what better tool is there than showcasing your exceptional wares to the world? In an ordinary store you’re limited to showing them to people who enter the store.
Not so with online marketing:
- You don’t even have to talk to a consumer, because your product descriptions can provide all the necessary details.
- Post a video of how the product works to help clients see how much they need it.
Use Word of Mouth to Your Benefit
And don’t forget the other way of utilizing videos. What better way to improve sales than posting reviews online?People are lazy to read so why not SHOW them someone’s satisfaction by recording customers’ feedback?
It’s everything you need and many tools won’t cost you anything. If you face a unique eCommerce challenge, leave a comment so we can help you find a solution. Your answer is somewhere out there. There’s no reason why all of us shouldn’t follow our dreams from now on.