On 21st April 2015, Google is going to roll out an update that will mainly focus on mobile-friendliness and website loading speed. As you would know that every update in Google algorithm affects many websites; by increasing the traffic of some websites and by degrading the search traffic of some sites.
So, this upcoming update of Google may strongly affect your website traffic because this time Google is now making mobile-friendliness a bigger part of this algorithm, and as you know not all the websites are mobile-friendly.
Along with mobile-friendliness, the website page loading speed is also a bigger part of this new Google update.
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Even if you’re thinking that it will not be worth concerning matter, you’re absolutely wrong, in fact, you must think about it! Why? Because Google is saying that this update will have a bigger impact than its Panda Update.
So, you should be worried about it! But, by having a few things in mind and making some changes to your website you can make this update beneficial for you.
This time you only have to make two changes in your website to keep your website safe and even increase search traffic with this next update.
Two ways to increase traffic with Google’s next update
Here’s how you can increase your search traffic with Google’s next update by performing the following two steps:
1. Make your website responsive or mobile-friendly
As I told you that Google is now considering mobile-friendliness a bigger part of this algorithm. So, all the websites without mobile-friendliness may be badly affected by this update. So, as soon as possible make your website mobile-friendly.
Creating a separate website for mobile devices is not generally the best idea, because the update to your main website won’t appear on your mobile site.
With a responsive design, this is not a concern. A responsive design automatically adapts your website to the screen size of every kind of smartphone. And each and every update to your main site will instantly visible to mobile visitors without doing anything else.
So, now without wasting any time, just spend your time making your website mobile-friendly or responsive. If you update to make these changes due to a lack of coding knowledge, don’t hesitate to hire a developer for this task if you don’t wanna lose your website traffic!
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2. Speed up your website
Along with making your website responsive, speeding up your website is also necessary to be safe during this update. Website loading speed is another important factor in this update.
As you would know the number of 2G and 3G users is very higher than 4G users and that’s why most of your visitors may feel a delay in loading web pages on mobile devices as well as computer desktops.
So, it’s very necessary to keep your website rocket fast so that it could be opened easily on every kind of connection.
You would already know that Google always loves fast websites but now with this update, Google may improve the search engine rankings of faster websites. And degrade the slower websites too!
So, how do you speed up your website? Here are some tips to speed up website loading:
- Use a CDN for your website. Your hosting company should have this feature. Call them to enable it. If they don’t, you can use an external content delivery network (CDN) for your site to speed up page loading. Here’s the list of best CDN providers.
- Host your website on a fast server. Use a good hosting provider to host your website. Don’t compromise the speed of website loading due to the high cost of the reputed hosting provider. Here are some tips for choosing the best hosting company.
- Clean up useless code. You can hire a good developer for this task. Trust me, clearing useless code from your website and speeding up your website will surely increase search engine rankings.
- WordPress users should use WP Super Cache or WP Rocket plugin to speed up the website.
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Make these changes as soon as possible
As you know very well that Google takes time to crawl and index your changes, so it will be good to make the above changes in your website at least a few weeks before the 21st April deadline.
Therefore, if you will make these changes soon, then Google will crawl and index these changes in time and you won’t be penalized. And even your search traffic will grow up!
Editor’s Note: This article was originally published on March 31st, 2015. We updated it recently in 2020 just to remove the dead links and other errors.