With the introduction of new technology, it seems the entertainment industry is straying further from the old school traditions of Hollywood and venturing towards new ways of doing things.
With the help of new technologies such as online streaming services, great mobile apps and social media platforms, there’s no limitation on entertainment or talent. You don’t actually now need any Hollywood or Bollywood to entertain people or show your talent. Isn’t it?
Let me discuss this in detail. The following 3 most common technologies are actually breaking the Hollywood’s monopoly of entertainment industry.
#1. Online Streaming Services
Netflix is a huge example of this. Following the 2013 release of House of Cards, the platform’s first original series, the number of at-home viewers began rapidly increasing.
While this is great news for Netflix, it’s quite the opposite for Hollywood, which has always held a monopoly over the entertainment industry.
The fact is that why pay $8 and some change to see a movie when you could have unlimited access to movies and TV shows for a small monthly fee? Streaming services like Netflix, Hulu, and Amazon Prime Video allow members to watch what they want, when they want, all from the comfort of their own homes. With that level of convenience, Hollywood simply cannot compete.
#2. Talent Booking Mobile Apps
Movie and TV streaming services aren’t the only ways new technology has been changing the power dynamic in the entertainment industry, mobile apps have also been playing a big part in this shift, as can be seen in platforms like Special Guest.
The Special Guest app functions as a mutually beneficial platform that allows musicians, comedians, dancers, and even celebrity impersonators get paid for doing what they love to do. Founded by actor and comedian Damon Wayans Jr. and best-selling author and entrepreneur Kris Jones, Special Guest eliminates the need for a talent agent, and performers can essentially manage their own careers by using the app.
The app lets talent set their own prices per hour, manage their availability, and post videos of past performances, to give potential clients the chance to get a feel for their craft and decide whether or not they want to book them.
Before apps like Special Guest, it was virtually impossible for performers to get booked for jobs without professional representation. With the arrival of talent booking apps, it has never been easier for talented performers to be seen and actually get paid for their craft.
#3. Social Media Platforms
Social media platforms like Instagram and YouTube have provided the stage for a new wave of celebrities, known as “influencers.” Social media influencers typically have around 100,000+ followers and work with brands to promote various products.
An influencer with 100,000 followers could make around $400 for one sponsored Instagram post or YouTube video, and this form of marketing has become a full-time source of income for many influencers.
In the last few years, some social media stars have started making their way into mainstream fame (Tyler Oakley, Lilly Singh, Gabbie Hanna), and more and more influencers seem to continue to rise above the ranks and become household names every day.
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I think it’s safe to say that technology has permanently shaped the entertainment industry, with apps, streaming services, and social media platforms taking over the way we digest entertainment. If Hollywood doesn’t catch up, this could mean a huge loss on their part as new technology continues to dominate the industry.