Creating videos is becoming each day more a usual pattern among internet and social media. This kind of multimedia strategy allows people to be more interactive and efficient when it comes to transmit a message.
According to the Google & Complete Home Shopper Survey, 86 percent of home buyers say they use videos to learn more about the product itself.
Video content engages all audiences, business and ages. Agents who invest in optimized videos for social media will get better results and make worth the effort of making these high-content value.
From behind the scenes people need to set up a method to create this kind of content. Here are some strategies to optimize your videos for social media.
1. Commitment to a Clear and Defined Goal
First thing you don’t want to achieve is confusing the viewers. You need a clear idea to transmit the message based on a defined goal. As a successful agent you want to create an array of video types and then post them on social media.
Never produce a video because it is a video, with no purpose. Look at your aims and find the goal(s) that can be accomplished or assisted through a social media video strategy.
You want to talk about an innovative product that distinguishes itself from the market? Highlight the fact that it is different, new and unique. Adopt clear communication mixed with creativity and great statement skills. If you can be empathic, even better. The engagement will result even better. Evoke your human side to touch the feelings and heart of the viewers. Always speak to the emotions.
2. Set the Video Length According to Each Platform
Holding people’s attention in a fast and urgent world is a challenge. You don’t want to make the mistake of being seen or heard only for 10 seconds and then the person scrolls or swipes your video.
Keep the videos short and attractive, specially from the beginning. If the beginning can engage people’s attention, then it is more secure they will stick to it until the end of the content. Each platform has its respective length requirements and you must take that into account. The ideal video length for Instagram, for example, is 30 seconds. This platform is ideal for snippet videos, not for long, endless tutorials. Twitter, on the other hand, is perfect for a 140 second time limit. Even though you can post longer ones, keep the idea that quantity doesn’t mean quality.
Snapchat, Instagram and Facebook all offer the story feature, which are temporary videos and disappear within 24 hours. To these stories, sneak peeks of content are ideal. Don’t think about sharing more than 10 to 15 seconds.
3. Load the Videos Correctly
The several options of video platforms might confuse you when it comes to uploading your video. Sometimes you think about uploading it on YouTube and use the hyperlinks to share in the rest of your social media.
On some social media platforms, it is preferable to upload your videos natively, rather than posting these hyperlinks. Native videos are confirmed to receive higher interactions on Facebook, for instance. On Twitter, native videos tend to get better traction they use the autoplay feature.
Sway the time and dates you post the same video on different sites so people who follow all your channels won’t get annoyed.
In such a competitive business world, handling the social media tools correctly might put you ahead in the race. For example, real estate agents should have an up-to-date Instagram, YouTube and post videos on their website. If a viewer, a potential client, ends up on outdated social media channels, he/she might think this person is no longer on the market.
4. Don’t Forget the Details
Many people watch videos with no sound, so if possible, post videos with subtitles. First of all make sure images are appealing and it draws viewers to explore the rest of your channels and websites.
Adding an attractive thumbnail to all the social media helps to prosper. Video is one of the most powerful ways to communicate among the digital world. It provides a glimpse of what agents have to offer and engages all the audiences. Being proficient in social media multiple usages will increase the chances of succeeding in the internet.