Search engine optimization is imperative for every business from every industry vertical. While for some enterprises, SEO seems an easy method to drive success, it can be challenging for others. One of those industries for which search engine optimization can be a little or trickier is SaaS. SEO for SaaS companies is dramatically different than other business models. When a SaaS business tries to grow organically, they need to be sure they are doing the right things and know all the secrets to executing SEO properly.
In this article, we will try to break down all the proven tactics we developed over the years of SEO for SaaS companies, and they will surely bring you measurable results.
How Does The SEO Framework For a SaaS Company Look Like?
There are various components to consider in a search engine optimization strategy. Many steps work together to produce measurable and powerful results for SaaS companies.
If you want to have a proven SEO campaign for your SaaS business, the SEO framework must contain:
- Keyword Research
- Technical Audits
- Content Strategy
- Link Building
- Public Relation
There is a lot more to know about SEO for SaaS companies. By the end of this guide, you will be able to leverage and implement the best SEO practices to grow your SaaS business.
What Are The Most Ranking Factors For SaaS SEO?
SaaS stands for ‘software as a service.’ In short SaaS business model is the one that charges its customers for a software product, a suite of tools, or a specific tool. With time a SaaS company can improve, update, or modify its products to create unique opportunities for its clients.
Undoubtedly SaaS is a unique business model with products that are not tangible and have limited use. Thus, SEO can be complicated for a SaaS business. But this framework we are using for decades can help your company achieve massive growth.
Focus Upon User Engagement
While trying to grow your SaaS business with SEO, you must analyze how your visitors engage with your site. You also must take your page views, clicks, and time on your site into consideration. If your visitors spend more time on your pages and don’t bounce from your site early, Google considers your website engaging.
To retain the traffic for longer on your site, content is an important metric. If you want higher quality engagement and a better experience for users, your content must be readable and easy to find.
This is one of the most essential metrics SEO professionals are using for years. Link building includes attaining backlinks from another domain to yours. But remember, while link building, the quality of links matters more than the quantity. The relevance of the domain and the choice of anchor text pointing to your site are also significant.
Many other factors determine the success of a link-building strategy. Still, those as mentioned above are the most important ones.
You believe it, or a not technical audit is an essential factor if you want to influence user engagement. The technicalities can impact the way your site is indexed, crawled and how quickly it starts ranking on the search engine result pages. You must know that you are more likely to rank when Google does not need to spend many resources to index and crawl your site.
You must perform a technical audit of your site to know how much time your site takes to load. Google also looks at your site’s link architecture and any error codes present in your site. Thus, your audit must analyze that too!
If you want the best SEO tactic for your SaaS company, consider these SEO ranking factors. But remember that Google changes its algorithm over time, and you must consider new ranking strategies and actions to bring in positive results. EWR Digital Has been providing SaaS company enterprise SEO services for decades now. And our SEO frameworks have been made to provide value to every SaaS company even when Google is making several changes.