Here’s a toast to everyone who started an online business and never gave up. Whether it’s a blog, e-commerce, affiliate marketing platform, etc., growing a business and brand in the digital world is challenging – but not impossible. The key is making the most of even the simplest of tools.
Here’s a list of 5 simple ways to grow your online business with accessible tools. From using a powerful online form builder, like MightyForms, to create your lead-capturing online forms, to establishing an optimized sales funnel with automation. Which brings us to our first method to grow your online business:
1. Empower Your Sales Funnel
In case you’re not familiar with the term, a sales funnel is the process that every customer goes through before making a purchase. It starts at the Awareness phase, which is the widest and that involves a larger audience, to Interest, Decision, and Purchase, getting realistically narrower in each section.
Your job is to get as much traffic as possible to the top of the funnel and optimize each stage so that you can get as many people from the Awareness phase to the Purchase phase. This can be done more efficiently by automating a lot of your communication with clients and using an online form that integrates with productivity tools.
2. Get More Leads
Leads are usually at the Interest phase of your sales funnel. They already know about your online business and they showed interest in what your selling, usually by contacting you via your online contact form. Unfortunately, studies show that over 80% of people abandon online form after they started filling them out. So how do you optimize your online form to get more leads?
Simple, use a form builder that allows you to integrate your form with Google Analytics and Google Tag Manager, to track your form’s performance. And you can also enable MightyForms’s Real-time Data Capture feature that keeps track of submissions as they are being filled out. This way, you’ll know exactly where your leads are dropping off and you can fix it.
3. Scrutinize Your Performance
Just like integrating Google Analytics and Google Tag Manager to measure the performance of your online forms, you also need to analyze the performance of the entire sales experience. How many customers were you able to convert into fans? Word of mouth is a powerful branding phenomenon, you can encourage it to happen positively, by listening to feedback.
Feedback from customers needs to be gathered quickly, efficiently and politely. With an online form builder, you can add a feedback form at the end of the purchase experience, or send it as a link to your mailing list. Just remember to have specific goals set out when you create your feedback form, so you can analyze the results and properly act on them.
4. Create a Sense of Community
Gather testimonials, ask your loyal customers to share their success stories after they used your product or service, or simply allow your users to engage with each other on your platform. The point is, if you want more people to believe in your business, you have to make it easy for them to share their stories about their experience with your business.
5. SEO and Social Media
Last, but most certainly not least, SEO and Social Media Marketing have been the one-two punch of any successful digital business growth for a long time now. So, while it is a somewhat obvious method, it needed to be on this list.
Engaging in social media is an effective way to widen the Awareness phase of your sales funnel, even bringing sizeable traffic to your landing pages. And working on high-quality SEO can increase the credibility of your business in the digital world.
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