You must be aware of the whole list of things that one needs to go through to develop and maintain your email list. And there will inevitably be some people who will ignore your efforts and not give you the responses you might be expecting.
It can be really frustrating to see all your efforts go to waste when the contact list you built with so many hopes and dreams fails you. However, there is no need to despair yet.
Luckily, there are a lot of ways in which you can improve your email deliverability by changing and altering a few simple things in your management regime.
Here are some best ways that you can use to maximize your email deliverability easily.
1. Put Quality Over Quantity
It is important for you to focus on the quality of the emails you send and not the quantity you send them in. You take a lot of time and effort into developing emails, but you should always send them to the people who are actually interested in seeing what you have to offer. It could be some interesting infographics, pitch decks, business proposal or other.
Think about this: if you received an email that you did not want to receive, would you even bother to read it? Or would it stay lying in your inbox for years? Exactly. It’s always a good idea to send your emails to a curated list of contacts who actually want to receive them.
2. Clean Up Your Contact List
You may have fought a lot to create your email list, and it could be potentially heart-breaking to delete some of the contacts from it. But there is no point in sending emails to people who don’t care. That is why you should start deleting contacts who don’t respond, who have unsubscribed from your product, invalid email addresses and the like.
3. Determine Stale Subscribers
It can be quite risky to determine exactly who your stale subscribers are. You might think that since your subscribers opted to subscribe to you at one point, they are not completely opposed to your product, right?
But, it is important to remember that just because they agreed at one point in time does not mean that they have the same amount of interest at all times. They might have lost interest in the product, or may not see any personal advantages in the product anymore. The reasons could be many and difficult to determine.
If you’re unwilling to delete your stale subscribers, one thing you could do is create a separate list for them. After doing this, you can send them an email asking them to opt-in again. The worst-case scenario would be that they don’t respond or remove themselves from the list.
The positive side to this is that after removing the unwilling subscribers, you only get to maintain a list of contacts that are genuinely interested in what you have to offer. But, this doesn’t mean you’ll add a large chunk of your audience to the unsubscribe list. It is important to maintain the game of percentages when you are dealing with the issue of stale subscribers.
The other, positive side of the spectrum would be your stale subscribers deciding to rejoin your mailing list and showing interest in the product again. If that happens, then you can be sure that you have added to your list in a significant and positive way.
Maintaining list hygiene is very important to ensure that your emails go to the people who genuinely want to see them. The next time you send a well-crafted email, you can be sure of getting back at least some replies from your newly composed quality list.