Advertising has revolutionized in the last half a decade to a great extent. Television became popular in the 1950s, and as its popularity increased, video commercials started gaining the upper hand over press ads and radio ads.
With the advent of the internet and smartphones, videos have further taken center stage and have become the primary weapon for reaching a large targeted audience. Facebook, YouTube, Instagram, and many other social media platforms have further enhanced the importance of videos.
But as the prominent saying goes “Everything that is worth, comes with a price.” So with video making comes the big responsibility of making it attractive and appealing to the viewers. Video trimming, video cropping, adding titles, frames, voiceover, music designing, and transitions are all significant aspects of video editing.
InVideo has been designed and launched with the sole objective of making, this difficult and time-consuming process of video editing, apparent and straightforward for consumers as well as mainstream users.
InVideo, an online video creation tool, helps in creating personal videos, personalized ads, travel itineraries, and portfolio videos within a few minutes. Creating such dynamic personalized videos help in driving more traffic and thus brings more business. With the provision of a media library, ready-to-use features, and an ample number of designed templates, it comes out as a very favorable video editor.
How to Turn Articles into Videos Using InVideo Online Editor
To gain a better understanding of converting your content or articles into engaging videos using the InVideo online editor, let us look at the following steps.
Step #1. Sign-up
Go to “https://invideo.io/register” and sign-up, up if you don’t already have an account.
Once you have signed up and verified your email ID, use the same page to sign in. You have to note here that InVideo works only on a desktop in Chrome, which seems a bit restrictive.
On your first login, you will be asked to set up your profile. Here you can set the colors, logo, name, and fonts of your brand that you would want to use, and social media accounts where you want to share your videos (don’t automatically share your videos). You can choose to skip these settings or change them later on.
Step #2. Select a Template
Now that the profile is set up, you can start creating your videos. The first step is to select a template. This gives your video a basic skeleton on which you can build your video. It has different frames for different expressions – headlines, questions, quotes, etc.
Step #3. Enter Story & Add Media
On the storyboard screen, enter your story and add images, videos, and music as you see fit. The intelligent software will pick up critical words and suggest media itself. Highlight words for more impact, and add different frames for different expressions.
Step #4. Preview & Export
Once you have done the necessary changes, watch a preview of what your video might look like. If there are any further changes you might want to make, you can either go back to the Storyboard screen or go to the Advanced Editing screen.
If you are satisfied with the result, click ‘Export.’ You can download your video once it has been rendered, or you can share it directly on your social media platforms.
The Main Advantages / Pros of InVideo Editor?
Custom Design
InVideo, a web-based video creation tool, helps brands create personalized videos that adhere to the brand identity of the client. This specialty of InVideo makes it stand out from many other video editors.
Media Library
InVideo has an extensive media library of more than 10 million images, music tracks, and video footage. The complete collection of media that is accessible to InVideo users is copyright-free. So they can use it without any legal issues. Users are also provided with the option of uploading their own media.
Readymade Features
A vast collection of pre-made features and patterns are available for the users. Animated grids, icons, GIFs, stickers, and effect overlays can be used by the consumer. At a time when there are such a large number of videos available for users, adding such features to the video makes it stand out from the lot and helps it catch the eyeballs.
Time Prudent
A lot of time is wasted in downloading the video and then uploading it on the desired platform. InVideo with its CMS and video integration facility saves that extra time and extra effort for the user. The edited videos are directly delivered to the said platform. Once the videos are edited, they can be uploaded on JW Player, YouTube, Akamai, Brightcove, and many more enterprise clients of InVideo free of charge.
Format Friendly
Publishing videos on different websites require it to adhere to different criteria. From aspect ratio and format to size specification, each social media website has its own rules. InVideo helps users to create videos according to the criteria of the website where it is to be uploaded.
Customized Designs
There are a lot of creative and crafty things that can be done with the videos to make them more attractive. But all these efforts require a lot of time. InVideo solves this problem too as it provides custom workflows that help in the automatic creation of videos. Pricing for the custom workflows starts at a base price of $500 per month.
No Language Barrier
Smart Technology implemented by InVideo makes it possible for the user to make a video in any language. English, Hindi, Urdu, Spanish, Japanese, Mandarin, Korean, and many more. With the globalization of business in today’s world, this is a convenient feature.
Call To Action Button
InVideo provides the option of adding a “call to action” button at the end of the video which ultimately helps in generating more revenue. Call to Action buttons such as Buy Now, Check It Out, and Order Now are made available to the user.
Attractive Templates
Many readymade and attractive templates are made available to the users. This helps in editing personalized videos in a quick span of time. Some of the most attractive templates are Sports, Technology, Vanilla, Parallax, Mellow, and Mosaic. In addition to these, many more templates are available.
Add-On Features
InVideo helps you in creating your video from scratch. At every step of editing, users can easily avail their assistance. The NLP (Natural Language Processing) algorithm of the software helps it in distinguishing between questions, quotes, statements, etc.
Disadvantages / Cons of InVideo Online Editor
Expensive Customization
The customized design feature supported by InVideois a beneficial resource for the user, but as every good thing comes with a price tag, here too, the user is charged a high price. Base pricing starts at $500 and can go much higher as extra features are further added. So this feature is not for the customers using it for personal use cases.
Pricing
Though the price is minimal, still a user has to pay $9 for 20 videos. This amount is meager compared to the features and media libraries that the user can avail of. Still, the software is not entirely free.
Time-consuming User Interface
The user interface of InVideo helps in creating basic videos quickly and easily, but complex video creation requires the user to switch to an advanced editing process which is very time-consuming.
Conclusion
Its full range of features is useful for both the neophyte user and the versed editor. It is packed with many features that can make your video a visual treat to watch. It is your perfect ally, not only for making simple videos quickly but also for diving deeply into complex projects.
The whole software is geared around designing it as easy as possible to turn your project into reality.
Joyson Thomas, Arnab Goswami, SanujeetBhujabal, Sushant Kumar, and many other high-profile clients have seen a surge in engagement for their videos.
If you are looking for a complete feature-loaded video editor, then your hunt terminates at InVideo.
