The Creators’ economy is the emerging pillar of India’s economy, and Instagram Reels play a vital role in this. Millions of Instagram creators are making reels and earning from there. If you are someone who wants to know how to earn money from Instagram Reels in India, I have got you a detailed guide where I am talking about all the methods.
There are many ways through which you can make money from Instagram Reels like sponsorships, affiliates, promotions, etc. The special thing is that such methods are being discovered every day, which means Instagram Reel creators can monetize their creativity in multiple ways.
Turn Your Profile into a Creator or Professional Account
This is the very first step to start making money from Instagram Reels. It is important to have a creator or professional account to start monetizing your reels. Here are the steps to convert your profile to a Creator account:
- Open your Instagram profile and tap on the Edit Profile button.
- Tap on the Switch to Professional Account link.
- Select a category that describes you the best.
- After that, you will be asked to choose between Creator and Business. If you are a creator, choose the Creator and tap on the Next button.
- Now, finally, it may ask you to sign up for the resources. So, if you want to receive promotional emails, turn the toggle on and tap the Next button to save all the changes.
5 Ways to Earn Money From Instagram Reels in India
Instagram Reels, in a way, are your assets and virtual property, which can be monetized. It depends on which one you find suitable for you. Notably, each method has its capability for each niche, so you have to choose the methods that help you make more money from Instagram Reels than others. Let’s move on to the 5 best methods for earning money from Instagram Reels in India.
1. Make Sponsored Reels
Many brands are looking for influencers who can promote their product or brand on Instagram. You can do it for such brands. Mostly, if you are already creating good enough reels, the brands will reach out. If it is not happening in your case, you can filter out some brands of your niche and reach them to promote their brand or product.
To make this process easy, you can see which brands your same niche creators are promoting, and you reach out to the same brands.
This method of earning money from Instagram Reels will give you the chance to maximize your earnings as an Instagram influencer. However, it depends on your followers’ numbers and the views of your Reels on Instagram, as brands pay according to these numbers. Also, the type of audience engaging with your Reels will matter a lot.
There are mainly two kinds of sponsored reels that are in the trend. One is a dedicated Reel specially created to promote a product or brand. Another is a regular Reel in which you embed some part of the brand/product to promote it. However, most of the time, it depends upon the sponsors how they want to collaborate with you.
2. Promote Your Own Business
If you are a business owner or thinking of starting a new business, Instagram Reels is a great way to showcase your business’s products, or services. It’s very similar to sponsored reels, but here you are promoting your own business instead of others.
With the help of Instagram Reels, you can take your product or service to more people for free and increase your revenue. Along with the promotion of your brand, you will get more engagement and grow your Instagram account if you continuously make Reels related to your business.
You can try creating informative Reels for product awareness. You can create reels to showcase your product uses, the benefits of using your product or service, etc. These types of reels drive attention toward your product service.
You can also partner with other creators that can give more reach to your brand videos. Conducting product or service giveaways through Reels can be a helpful method to attract more customers. Moreover, you can give special discounts for a limited period with some conditions like, who will share your Reel with 5 people will get a 5% extra discount on products.
3. Participate in Affiliated Programs
An affiliate program is a way used by companies to increase their sales. In return, companies give a certain percentage commission on product price to the affiliate programmer. If you create Reels on Instagram, you can find such affiliate programs and promote their products through your reels. This can be yet another way to earn money from Instagram Reels in India.
First of all, you have to find affiliate programs by visiting various companies’ websites. Register for the programs that provide good commission. The company will review your registration, accept your registration, and give you an affiliate link or code. You will also get a dashboard where you can track the sales of products via your link or code.
Once you get the link or code, you can start promoting that product through your Instagram Reels. Well, to share the link on Instagram, you can add the link in your bio, give it in the comment section, or add it to your Instagram story.
4. Promote Other Instagram Profiles
As this is an emerging field, there are many people out there who want to grow on Instagram and want to be a creator. Here is an opportunity for you to make money from Instagram Reels. You can promote such people via your Reels.
If you have a good audience base, new creators will ask you to promote their Instagram profiles. You can accept such proposals and charge a certain amount. Well, how much amount you should charge completely depends on how many followers you have and what’s your Instagram Reels’ engagement.
For the promotion of their Instagram profiles, you can create Reels in collaboration with them or give them shout-outs in your Reels. To make Reels in collaboration, there is a separate Instagram feature, in which, you can post Reels or posts on Instagram with other people.
Reels that you post in collaboration will be shown on both profiles. Moreover, if you want to give shout-outs instead of collaboration Reels, you will just have to mention that profile name somewhere in your Reels and suggest your viewers follow that profile.
I recommend making a reel in collaboration so that you can also get more engagement, even if only a little. When you post Reel in collaboration, a new audience of another profile will reach your profile. So along with money, your engagement will also increase. So what is the harm if a new audience comes along with money?
5. Active Instagram Subscription
If you are a creator who makes educational or exclusive informative Reels, that are worth paying to watch, you can use the Instagram Subscription feature to earn money from Instagram Reels in India. You might be not aware of this feature, so first let’s know about it. And then talk, about how you can use it to earn money.
Instagram subscription is a feature that allows Instagram creators to give access to their content to his or her subscribers only instead of all followers. In exchange for a subscription, your followers will pay you a certain amount every month. And you can decide and change that certain subscription cost.
Your followers, who want to see your exclusive content will subscribe to you, and get a subscriber badge. The subscription badge will be the differentiator between normal and paid followers. You can assure your subscribers that the exclusive Reels will not be available for regular followers.
But, to use this method for making money on Instagram Reels, you must have a strong image and faith among your followers because it’s a big thing that someone is watching your content by paying a certain amount.
Note: Not every creator on Instagram is eligible for the subscription feature. Instagram has some eligibility criteria, which are meant to be met by you if you want this feature. If you want to see if you are eligible for this feature go to the professional dashboard. If you are eligible, you will see the option to set up the subscription feature.
Is there any Instagram Ads Program Available in India?
Often, creators think they will run ads on their Instagram profile feed to earn money from their reels, but unfortunately, Instagram’s ads program is unavailable in India. However, Instagram has this feature that allows creators to run ads in their profile feed and make money from these ads. But, as of now, this feature is available only in the US, Japan, South Korea, and Canada.
The Instagram ads program is going through its testing phase. As soon as it passes its testing phase, most probably, it will be available in India and other countries. After that, you will be able to activate Instagram ads and earn money from Instagram Reels in India. So far, there is no fixed date when the feature will come in India.
Final Thoughts
In this digital era, Instagram Reels are emerging as a career option, which is helping millions of creators to earn money dynamically. Doesn’t matter if you create Reels with educational content, financial advice, entertainment purposes, or fitness-related advice, as all these types of informative or entertainment Reels can be monetized with the above-mentioned effective ways to earn money from Reels.
