Email marketing is one of the great medium for affiliate marketers to make more sales and increase revenue but one the main problem many email marketers endure is the less deliverability rate of emails sent to subscribers. It means the emails you’re sending from your email marketing server are directly going inside the spam folder of subscriber’s email.
There are various reasons for this problem such as sender’s reputation, unclear sender’s name and subject lines, large message size, too many links inside the message, use of known spam words and many more. But, many times even after fixing these errors emails are delivered to spam folder and that’s why I wrote this article to provide a great and unerring solution to this problem.
As you would read too many articles available on the web to increase your deliverability rate but most of them don’t satisfy or we can say those tricks doesn’t work for us. Have you ever thought why? The reason is that you exactly don’t know what’s the real reason of less deliverability rate of your emails. Let me explain:
What’s the Solid Reason of Your Less Deliverability Rate
However there may be lots of reasons as mentioned above but one of the main but hidden reasons is the sharing of your IP address with other email marketers.
Email’s deliverability largely depends on the reputation of the IP address that sends it and IP address’s reputation depends on the senders who are using that IP address for sending their emails.
Mostly companies use a range of shared IP addresses to process and send your emails. In shared IPs, the sender reputation is defined by the actions of all senders using the same IP.
So, if you’re not creating spamy message and still being filtered by some inboxes, it means some of the sender sharing your IP has not good reputation and creating the bad messages which are likely to go in spam. And just due to sending with that shared IP your mails also deliver in spam folder.
So, this might be the main reason for why your mails are being filtered by some inboxes and sent to spam folder, and that for no mistake by you. 🙁 In fact, it’s just because of other (less reputed or spamy) senders sending from the same IP you’re sending.
So, What’s the Real Solution to This Problem?
If the problem is just sending from shared IP, you now need to have a dedicated IP for sending your mails and having full control over them.
With having a dedicated or unique IP, you’re making sure that your messages are now not sharing the IP with other senders and the reputation of your IP won’t be determined by the actions of many.
Other than this, dedicated IP provides many other benefits such as mails are appear to come from the originating company’s email address rather on the behalf of email marketing company’s appendix like emailer.hubspot.com.
But, there are many problems you might feel in getting a dedicated IP from your email marketing solution. Why? I tell you below.
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Here’re Some Problems You Might Face
There are many popular email marketing services around the globe and almost each of them provide dedicated IP address to their customers but not for all. It means if you need a dedicated IP to send emails without sharing IP with more senders, it’s necessary for you to have a large list of subscribers (nearly start from 25k/50k to as more as possible). It’s the main problem the small email marketers feel.
Other than this, I encountered one more problem with dedicated IPs. For more email marketing solutions, whenever your marketing company will setup a dedicated IP for you it will take time to start working perfectly because whenever you send lots of email from a fresh new dedicated IP address, ISPs will take notice. And they can take weeks or months to find that emails coming from this new IP are good and trustworthy. And after that your mails most probably won’t go in spam folders and your deliverability rate will be increased.
How to Get a Dedicated IP for Email Marketing
For this, you don’t need to do anything difficult. Just ask your email marketing company’s support about dedicated IP and they will assist you better in this regard.
The very first thing you will say you to have high email volume because dedicated IP facility is only available for bigger or high volume email marketers.
In case of email marketing services, almost every email marketing solution such as MailChimp, Hubspot, GetResponse etc. provide this facility.
I know most of you wouldn’t now about dedicated IP, till now. So, this article will be proven very useful to understand the importance of dedicated IPs.
If you’ve a large number of email subscribers, the your email marketing solution will set up a dedicated IP for you. If they didn’t do that till now, you can ask you via support.
In case if you don’t have high email subscribers and still your deliverability rate is not good or emails are going in spam, you should start working to make your message and subject lines more clear and simple because as much I know the dedicated IP feature is not available for small marketers.
Still, I contacted some of the email marketing solutions in this regard and they told me that they will soon start providing dedicated IPs for small email marketers too and GetResponse is one of them.