The significant difference between digital marketing and network marketing is that digital marketing is any marketing that is done through the internet whereas network marketing is a direct selling technique that requires salespeople to sell the products.
The marketing world is huge, and it’s split into two parts; digital marketing and network marketing. Traditionalists believe in network marketing; on the other hand, modern marketers promote products via digital marketing.
What is Digital Marketing?
Digital marketing is the practice of promoting products and services through digital channels. Channels are websites, social media platforms, SEO, mobile applications, emails, blogging platforms, and a few more. Small-mid size businesses use digital marketing strategies to acquire and retain customers.
In a simple term, digital marketing is advertising delivered through electronic devices.
What is Network Marketing?
Network marketing is a conventional marketing model that uses a network of people to promote or sell products. This marketing method relies on a network of distributors to increase the sale of the business.
There are three types of network marketing models, including single-tier, two-tier, and multi-level. If you are thinking of investing in network marketing models, you should hire enthusiastic sales marketers who can effectively promote your products. If you have enthusiastic salespeople who can meet with the people face-to-face, then network marketing is ideal for you.
What are the Differences Between Digital Marketing and Network Marketing?
Having spent time on both marketing methods, I’m somewhere in the middle. Both marketing segments are equally important, but their characteristics of promoting products are different. In this blog, we will see what makes digital marketing and network marketing fundamentally different.
1. Nature of Marketing
Digital marketing is adaptable by nature. The small, medium and large enterprises can easily use digital marketing to promote products and services. If we talk about network marketing, it is not suitable for all companies because it requires more effort and time.
2. Online vs. Offline
Digital marketing is done through high electronic devices and the internet, whereas network marketing is a strategy to sell products through a network of people. Compared to offline marketing, running an online campaign is relatively affordable and easily catches the audience’s attention.
Compared to network marketing, digital marketing requires a lesser number of manpower. Network marketing depends on person to person sales; that’s why it needs more human resources than digital marketing.
4. Pull vs. Push Marketing
In digital marketing, we create several strategies to catch the customers’ attention, so it pulls marketing. In network marketing, we use a push marketing strategy to reach customers to sell the products.
5. Time and Efforts
Marketers can expect fast results from digital marketing. But, network marketing requires lots of effort and takes time to grow. Selling products through the network of people takes longer than selling products through digital marketing channels.
You can learn digital marketing by joining any institute and grow your skills by taking small projects. And the prerequisites to learn network marketing you need to be good in sales. Let’s face it; digital marketing is dynamic; you need to update your skills in order to run successful digital marketing campaigns. But, network marketing is static; it doesn’t run on trends, here you need to be perfect in communication, that’s all.
You can customize the digital marketing strategies as per your budget and business objectives. One can change the digital marketing plans or stop it midway if we do not get any results. But, customization is not possible in network marketing, and it’s very difficult to stop it.
8. Monitoring Results
There are numerous tools available on the internet to analyze the results of digital marketing. You cannot monitor the outcomes of network marketing so closely. There are so many advanced analytics tools out there in the market to analyze digital marketing strategies’ performance. Unfortunately, you have to analyze the network marketing efforts manually
9. Supply Chain
In network marketing, the supply chain of products is necessary. You need to show the products in real in front of customers when demonstrating its features and capabilities. There is no requirement in digital marketing.
You can increase the significant growth of network marketing with the help of digital marketing. Network marketing cannot support your digital marketing efforts.
To be successful in business, you need both marketing segments. One can help you gain online users; another one allows you to capture the traditional audience. You can use both these marketing segments more effectively by framing in an excellent marketing strategy.
Whether you are using network marketing or digital marketing, you only get the high return of the investment from the marketing campaigns if your products and services are good.
Read Next: Difference Between BPO, Call Center & KPO?