4 Best Email Marketing Tools: Features Comparison

Neil Patel hosts webinars on his site frequently, why don’t you think a top-level guy that would be interested in hosting free webinars every now and then? Well, because he needs your E-mails.

Now that, illustrates how important Emails are for a marketer, right? Having an email list, of say 1000 subscribers, is much, much better than making 1000$. Because, that 1000$ would be a one-time thing, while this list will keep generating you money, for the rest of your career.

Now, subscribers don’t happen to fall from trees, do they? You need to have a good Email marketing tool in order to convince them, and then to manage them successfully so that you can convert them into good sales.

Features of a Good Email Marketing Tool

• Drag & Drop Editor: You certainly don’t want to get your hand’s dirty coding an HTML template.
• CRM Integration: You need to be able to integrate it with other mail clients, WordPress, Blogger, and your other landing pages.
• Reports and Insights: You need to be able to find out how your campaign did, how many subscribers opened it, and other important data as such.
• Responsiveness of the templates.
• AutoResponders.
• Additional features like Landing Pages / Squeeze page varieties.
• A/B test support. ( And the exact number of variations.)
• Pre-made Email Templates.
• Social Network Integration
• Pricing.

That was about it, any tool with “all” of these features would be totally worth your money without a doubt. So let’s check out how many of the Top email Marketing tools score well on your features test!

Omnisend

Omnisend is a newer email marketing tool on the scene, but one that has earned its rightful place in this list. Among Neil Patel’s list of best email marketing features, here’s what Omnisend has to offer:

• Drag & Drop Editor: Check! Omnisend offers an easy-to-use drag and drop builder for anything you need to create in the platform—including emails!
• CRM Integration: Known for playing nice with others, Omnisend offers a ton of integrations, including WordPress and WooCommerce.
• Reports and Insights: Not only do you get email and campaign metrics, but the sales dashboard tells you exactly how many of your sales are coming from Omnisend.
• Responsiveness and Templates: All of Omnisend’s email templates are mobile-friendly and completely responsive. You can even check how an email looks in mobile prior to sending.
• AutoResponders: Omnisend shines in its automation workflow autoresponders, even offering templates to get started quicker.
• Additional Features like Landing Pages / Squeeze page varieties: Omnisend offers forms, pop-ups, landing pages and much more. These come native to the Omnisend platform, and all of your forms and landing pages are completely customizable, allowing you to collect the information that makes the most sense for you.
• A/B test support: Omnisend offers A/B testing for several aspects of your email campaigns, as many as 2 variations per element..
• Pre-made Email Templates: Omnisend offers several templates for email which are completely customizable.
• Social Network Integration: Omnisend connects with both Facebook and Google so you can use your email list for retargeting campaigns.
• Pricing: Omnisend offers a free plan for absolute basic email marketing, but to get more out of Omnisend you’ll need their Standard plan, starting at just $16 per month.

When it comes to features for a good email marketing tool, Omnisend checks all the boxes on this list, and then some.

GetResponse

GetResponse is a tool that has been doing its job for a long time. When cross-checked with the “best email marketing tool” features, it was found GetResponse has the following ones:

• Drag & Drop Editor: It has a totally Drag&Drop template editor. So that’s a point for it.
• CRM Integration: This can be integrated with A long list of Third-party apps and tools! Definitely, WordPress is on the list.
• Reports and Insights: You get an In-built tool that tracks each and every aspect of your Email Campaign.
• Responsiveness of the templates: Yes, Getresponse’s Email templates are 100% responsive. So doesn’t matter which platform your subscribers are using, they’ll get the perfect possible view.
• Additional features like Landing Pages / Squeeze page varieties: GetResponse is probably the only tool that has combined Email marketing with landing page builder, without any additional cost! You can create your landing page from your GetResponse account itself, and integrate it with your GetResponse Email tool.
• A/B test support: GetResponse definitely supports A/B tests, and allows you as many as 5 different variations!
• Pricing: Well, I’d say pretty affordable. They start with as low as $15/1000 subscribers.
• AutoResponders: Ofcourse GetResponse has advanced 2.0 autoresponders, which is not so common with its other competitors.

Well, this is just one of the tools available. Let’s have a look at some more available options.

iContact

iContact too is a reputed brand out there, let’s see how good it stands on our features test:-

• Drag & Drop Editor: Yes, iContact does have a Drag & drop editor.
• CRM Integration: You can integrate it with enough third-party tools, but not as many as GetResponse.
• Reports and Insights: Yup compared to GetResponse it does have a good Tracking page, so point one for iContact.
• Responsiveness of the templates:- iContact gets you responsive Email templates ofcourse, just as it should be.
• Additional features like Landing Pages / Squeeze page varieties: No, you aren’t getting any Landing Page tool with iContact.
• A/B test support: Yes, iContact supports A/B split tests.
• Pricing: extremely high, compared to GetResponse. You get only 500Subscribers, for $14, that’s almost double of GetResponse.
• AutoResponders: The autoresponders at iContact are good, but again not as good as GetResponse.

You can go for iContact. In terms of services and features, it’s great. Just that the pricing seems a bit absurd to me, but feel free to checkout if you’ve enough “experimental cash” on your hand.

MadMimi

MadMimi has a whole different level of approach towards its customers. It has very basic infrastructure and playground for you to play around it, let’s see how good it holds on our features test:-

• CRM Integration: MadMimi doesn’t exactly seem CRM-friendly. Although you might be able to integrate it, it’s not the best option if you’re going to have to integrate it with other CRM’s.
• Reports and Insights: MadMimi does have a basic Tracking tool in it, that gives you the basic metrics about how your campaign performed.
• Responsiveness of the templates: Yes the templates are responsive.
• AutoResponders: As I already said, almost everything about MadMimi is pretty basic. So with their Autoresponder, you can set up the autoresponders specifically for Time intervals, and specific dates only. Again, not as advanced as GetResponse though!
• Additional features like Landing Pages / Squeeze page varieties.:- Definitely, it’s a big no!
• A/B test support. ( And the exact number of variations.):- Well, this again is an aspect where MadMimi seems out of the competition. It doesn’t let you split test, period.
• Pre-made Email Templates:- No, MadMimi has a very basic approach towards this. You don’t get a lot of templates. Instead just a normal “theme” kind of thing, and some color schemes.
• Social Network Integration:- Yes, you can integrate it with Facebook and other social networks.
• Pricing: Well it’s an “email” based package. For the starter plan, you get to send 500 Emails, for 10$.  Now, that’s pretty expensive I’d say, but it’s still your choice.

MailChimp

• Drag & Drop Editor: Yes of course Mailchimp has a Drag and drop editor to let you edit your templates.
• CRM Integration: You can integrate Mailchimp with enough Email clients, but probably not as many as GetResponse.
• Reports and Insights:-MailChimp has one of the best Reports and tracking tools in the industry.
• Responsiveness of the templates:- All the templates you get, or design are totally responsive.
• AutoResponders: MailChimp has a good auto-responder. Not as good as that of GetResponse, but it does it’s job.
• Additional features like Landing Pages / Squeeze page varieties: No, a big No. You only get the Email Marketing tool.
• A/B test support. ( And the exact number of variations.): Yes it does support A/B split tests. But it supports lesser variations compared to GetResponse.
• Pre-made Email Templates:- Yes you get Pre-made beautiful templates for the job, or you can even upload your own without much technical knowledge.
• Social Network Integration: You definitely can integrate it with a long list of Social networks
• Pricing: It does have reasonable pricing if you consider GetResponse’s prices don’t exist.

Test Results (Final Verdict)

If you take an average of the performance of the above tools, even you can figure out my reason for placing GetResponse and Omnisend at the top.

Both of them have all the features, that Good Email marketing tools should consist of. For GetResponse, it not only gives you an email marketing solution but an additional Landing page and webinar pages solution too, that’s like something which normally costs over 50$/month additional with other tools.

Also, the pricing of GetResponse seems totally reasonable It’s a mere 15$, for 1000 subscribers, an advanced autoresponder, landing pages, good tracking insights, and whatnot. So of course I’d say it’s affordable, and it has a reason to demand that amount, while most other tools demand much higher and give you fewer features.

So, if you are in a dilemma, I’d say check out GetResponse’s free trial, and that should probably clear all your doubts you might ever have.

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